Selling online would seem like the natural extension of offline activities. Instead, launching an E-Commerce requires careful planning to avoid to be caught unprepared when the project is already underway.
Being prepared means to be aware that in order to stimulate and facilitate customers purchasing behaviour, it is crucial to offer them a mix of data, information and media that increase the perceived value of products and brands.
Very often, content management activities and processes might result in slowing down the launch of an online store. That’s because finding the right content implies costs, time-consuming and frequently the maintenance of such information is overlooked.
Designing from the very beginning – which means, starting from the physical concept of the product – its Digital Identity eliminates the inefficiencies and redundancies of processes.
You need to reduce redundancies and inefficiencies related to the creation, storage and retrieval of product content circulating in your company.
You need to centrally manage digital contents and multi-channel editorial processes for a compelling communication that engages and converts your audience.
You need tech tools that support the creation and distribution of digital assets through automated or simplified workflows.
Store in one place all digital assets associated with their products.
Fast data import and sync interface with all management systems.
Choose from a range of different versions the set that best fits your product features and brand creative needs.
Preliminary updating and approval cycles of images and texts used by Marketing and Sales.
Manage multiple product descriptions and information classified by devices, media, market, language, etc.
Define access right to translators based on permissions and text approval cycles.
We interview the roles involved in the change management project to learn about the current reality, identify problems and needs.
We draw the improvement project that best suits the business needs and identify the path and tools for its implementation.
In close collaboration with the client, we identify and implement the most appropriate tech solutions to support the needed change management path.
Manufacturing
Retail
Fashion/Luxury
Publishing
Agencies/Media
If you want to know more about our approach and solutions, write or fill out the form.
We will be happy to contact you for a meeting.