Managing an e-Commerce site

Get ready to launch your online store

Plan the launch of your virtual store

Selling online would seem like the natural extension of offline activities. Instead, launching an E-Commerce requires careful planning to avoid to be caught unprepared when the project is already underway.

Being prepared means to be aware that in order to stimulate and facilitate customers purchasing behaviour, it is crucial to offer them a mix of data, information and media that increase the perceived value of products and brands.

How to strategically manage digital assets and product content?

Very often, content management activities and processes might result in slowing down the launch of an online store. That’s because finding the right content implies costs, time-consuming and frequently the maintenance of such information is overlooked.

Designing from the very beginning – which means, starting from the physical concept of the product – its Digital Identity eliminates the inefficiencies and redundancies of processes.

If you want to see a demo of our solutions, book a Tech Meeting right now. Our Team is here for you!

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Three reasons why we should meet

1 You need to reduce redundancies and inefficiencies related to the creation, storage and retrieval of product content circulating in your company.

2 You need to centrally manage digital contents and multi-channel editorial processes for a compelling communication that engages and converts your audience.

3 You need tech tools that support the creation and distribution of digital assets through automated or simplified workflows.


Digital Product Identity

Store in one place all digital assets associated with their products.

Integrations with external sources

Fast data import and sync interface with all management systems.

Photographic Set

Choose from a range of different versions the set that best fits your product features and brand creative needs.

Full Material Control

Preliminary updating and approval cycles of images and texts used by Marketing and Sales.

One place many channels

Manage multiple product descriptions and information classified by devices, media, market, language, etc.

Translation workflow management

Define access right to translators based on permissions and text approval cycles.

The path to digital transformation

  • Analysis

    We interview the roles involved in the change management project to learn about the current reality, identify problems and needs.

  • Design

    We draw the improvement project that best suits the business needs and identify the path and tools for its implementation.

  • Development

    In close collaboration with the client, we identify and implement the most appropriate tech solutions to support the needed change management path.

Find out more about our consulting and tech solutions and improve your business processes and performance.

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Why Hyphen-UK


More than 20 years of experience across different verticals enabled us to understand the main issues and requirements organisations face in different industries. This knowledge allowed us to develop the right tools to easily identify and address the specific needs of our clients.


For any project we are involved in, we rely on a consolidated method inspired by the Theory of Constraints. The tools we use for the analysis, design and development phases enable us to create solutions that generate real value for our clients.


The Chalco.Net platform supports companies create and manage their Digital Product Identity with particular focus on communication, distribution and multi-channel sales. Its scalable and modular capabilities make sure that when your business grows and develops, so does Chalco.Net


Our purpose is to design solutions that enhance people, improve processes and results of organisations and create win-win collaborations throughout the value chain.

Some brands that have already partnered with us






And there is still much to discover.
Contact us for a tech meeting.

If you want to know more about our approach and solutions, write or fill out the form.
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