As part of the continuous improvement of our Chalco Media Management platform, we have released a new and more complete tool for interactive monitoring of Media and Communication omnichannel activities (press, digital ATL, BTL, OOH, POP, Trade, etc.). When it comes to designing and implementing [...]
The world of advertising is characterised by a high degree of complexity. The choice of media platforms and formats of communications and the number of players and competencies involved in the process of Media Management give way to a situation that is a challenge to manage and control. A universe [...]