Product Marketing Master Data

Own your digital contents

Master Data Marketing

The advent of digital technologies has radically changed the way in which a product is conveyed to the market.

The need to accompany the physical product with a range of useful information to create value and differentiate our offerings on the market is becoming increasingly important.

It is often not easy, within an organisation, to ensure that all departments and roles can have in a timely and effective manner the needed assets to build the Master Data Marketing of products.

What is a Product Marketing Master Data

For Product Marketing Master Data we mean the sum of all technical, commercial, and marketing information that is going to create the Digital Product Identity. Whatever information that helps to define the uniqueness of the product and that contributes to its success on the market. Basically, an enriched product record, spendable on any output and for any communication needs.

Do you want to know more about our approach? Would you like to see a demo of our solutions? Book a Tech Meeting now and take advantage of the opportunities that digitisation offers you!

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Three reasons why we should meet

1 You need to reduce redundancies and inefficiencies related to the creation, storage and retrieval of product content circulating in your company.

2 You need to centrally manage digital contents and multi-channel editorial processes for a compelling communication that engages and converts your audience.

3 You need tech tools that support the creation and distribution of digital assets through automated or simplified workflows.


Digital Product Identity

Store in one place all digital assets associated with their products.

Enhanced access and permission control

Assign access rights to your digital assets based on individual users, groups or roles and protect your business.

One place many channels

Manage multiple product descriptions and information classified by devices, media, market, language, etc.

Full Material Control

Preliminary updating and approval cycles of images and texts used by Marketing and Sales.

Integrations with external sources

Fast data import and sync interface with all management systems.

Translation workflow management

Define access right to translators based on permissions and text approval cycles.

Photographic Set

Choose from a range of different versions the set that best fits your product features and brand creative needs.

Creating Catalogs

Define the template of your product catalogs and simplify their automated export creation.

The path to digital transformation

  • Analysis

    We interview the roles involved in the change management project to learn about the current reality, identify problems and needs.

  • Design

    We draw the improvement project that best suits the business needs and identify the path and tools for its implementation.

  • Development

    In close collaboration with the client, we identify and implement the most appropriate tech solutions to support the needed change management path.

Find out more about our consulting and tech solutions and improve your business processes and performance.

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Why Hyphen-UK


More than 20 years of experience across different verticals enabled us to understand the main issues and requirements organisations face in different industries. This knowledge allowed us to develop the right tools to easily identify and address the specific needs of our clients.


For any project we are involved in, we rely on a consolidated method inspired by the Theory of Constraints. The tools we use for the analysis, design and development phases enable us to create solutions that generate real value for our clients.


The Chalco.Net platform supports companies create and manage their Digital Product Identity with particular focus on communication, distribution and multi-channel sales. Its scalable and modular capabilities make sure that when your business grows and develops, so does Chalco.Net


Our purpose is to design solutions that enhance people, improve processes and results of organisations and create win-win collaborations throughout the value chain.

Some brands that have already partnered with us






And there is still much to discover.
Contact us for a tech meeting.

If you want to know more about our approach and solutions, write or fill out the form.
We will be happy to contact you for a meeting.

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