In store promotional materials look simple enough: price tags, signage, displays, crowners, aisle fins, etc. However, behind the scenes, an often arduous process of coordination involving many roles, departments, organisations and digital assets has taken place.
The challenge in managing information & people
Producing materials for point of sales communications is often unnecessarily complicated, unwieldy, and inefficient. The challenge is twofold – managing the content, and managing the workflows.
One of the first steps for generating point of sales materials is to identify the images and information that is needed – which are already available, and which need to be created.
It is not uncommon for the content needed to create tailored and effective communications to be found in disparate departments, filed in duplicate, edited by internal and external players. Those who need them may not be able to access them, or even know of their existence and commission new materials…
And then there are the workflows: the participation of different actors in the process of production and the continuous exchanges in the phases of creating and modifying materials further increase the difficulty of maintaining control… a mess than can lead to mistakes, delays, increased costs.
How Hypen-UK supports retailers
The digital revolution allows an integrated and centralised management of project content, introducing new possibilities in terms of improving processes for creating and producing materials and for point of sales delivery.
To be more efficient, however, this change process must be analysed, planned, and developed coherently with the specific needs and operational characteristics of the organisation.
Hyphen-UK works with business in the analysis of change management towards the total digitisation of information and translates into reality consultation and advice provided, thanks to the support of specific services and proprietary software tools.
We integrate in-house and external systems in order to build a virtual warehouse that collects images, texts, files, graphics, etc. All this digital content is filed and made available to be used for whatever need, even to colleagues at the point of sale or outside the business such as creative and production agencies.
The technology developed by Hyphen-UK allows, in fact, the management of approvals and editing processes, avoiding potential file exchanges outside of the system and loss of control over processes and materials produced.
In short, Hyphen-UK builds with its clients a more complete and efficient Digital Supply Chain.
Using just one tool, controlling and coordinating processes, creating and producing price labels, product signage, crowners, displays and all other point of sales materials, will never be easer or faster.