The digital revolution is forcing businesses to rethink the ways in which they communicate internally and externally. There is no doubt, for example, that digital has increased the need to create and share targeted and updated messaging and that it requires the involvement of new roles and specialists.
The choice to work with external partners or to internalise all processes related to the creation, editing, and distribution of content is a very subjective strategic choice but one thing is for sure: maintaining control is fundamental.
Logistics centres for your digital content?
Creating a social media campaign or setting up a storefront can require more points of contact and communication than you think.
At the foundation of any project, in fact, there is always the need to collect, organise, file, and work with a large amount of content from diverse sources, from descriptive texts to multimedia assets.
Often it is simply the choice of combination and editing of these assets to differentiate the creation, production, and delivery of the content. It is important therefore to have a virtual warehouse for the organisation where relevant information can be stored and made available to all roles and functions involved in the process of production.
The Hyphen-Uk solution
Hyphen-Uk helps clients analyse and redesign production flows and editorials tied to processes, supporting the construction of the virtual warehouse from which to organise and plan the logistics of content.
In this centralised repository all information relative to the Brand, product, or project will be kept. Digital content could then be used or reworked as needed, taking advantage of a common foundation that has been pre-approved.
One of the functionalities that is most valued in our solution in fact, is the ability to manage different approval cycles. The virtual warehouse then becomes an operational environment, accessible to all authorised persons – whether they be internal or external to the business – putting them in a position to integrate between them in an organised way.
The business chooses the assets to use, thus indicating the beginning of a project. The legal department enters the system, giving its contribution. The graphics people will be called to intervene in the system to provide support with appropriate tools. Managers provide approvals and the work is delivered to production agencies and can be delivered without ever leaving the system. Every step of the process of change and editing can be analysed and monitored simply and immediately, without ever losing sight of the progress of work.
Through the integrated management of content, projects, and processes of communications, the Brand will be able to reduce the risk of mistakes caused by the use of differing content and inappropriate formats, reducing production times and limiting expenditures.