HSL – Hyphen Still Life: the best solution for product photography

Over the last few years the role of product photography has shifted from being a supporting item for communication and promotion to a key business process.

Being able to control the photographic process is becoming as critical as relying on impacting images. HSL enables you to do that without complicating your organisational processes.

What is HSL?

The solution for the industrialised management of the product photographic process for e-commerce and omni-channel communication.
It consists of a special photographic set, its management console, and a system for processing and adapting images that can be interfaced with Digital Asset & Content Management systems.

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How does it work


1. Once the product information is acquired by the system and the item placed on the set, the HSL shooting cycle automatically captures images of it according to the pre-defined shooting setting. The system also allows close-ups or 360-degree shooting of the product. All sets can also benefit of several additional options, including weighing and measuring services.


2. The files of the image are automatically transferred to the management software for the processing, cataloguing, and automatic creation of interactive views.


3. The Hyphen-UK Digital Asset Management platform, Chalco.net, aggregates information and makes them accessible to different user profiles based on defined access right permissions.


4. Authorised users access the product information referenced information.


5. A cycle that goes from idea to sales through production and marketing. Our system accompanies the evolution of product data throughout the cycle adding real value to the entire process.

Three reasons why we should meet

lighten workflow By automating the process responsible for capturing and encoding photographs, we help you create high-quality images and at the same time eliminate redundancies, inefficiencies and dissimilarities

multi-channel communication HSL allows you create impactful images and associates them with their product contents. Integrated with Chalco.net, it supports the centralised management of products, data and editorial processes for multichannel communication.

ecommerceWe develop tech tools to manage the workflows for adaptation and delivery to online sales channels of product images, data and marketing content.

Find out more about our consulting and tech solutions and improve your business processes and performance.

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Why Hyphen-UK


More than 20 years of experience across different verticals enabled us to understand the main issues and requirements organisations face in different industries. This knowledge allowed us to develop the right tools to easily identify and address the specific needs of our clients.


For any project we are involved in, we rely on a consolidated method inspired by the Theory of Constraints. The tools we use for the analysis, design and development phases enable us to create solutions that generate real value for our clients.


The Chalco.Net platform supports companies create and manage their Digital Product Identity with particular focus on communication, distribution and multi-channel sales. Its scalable and modular capabilities make sure that when your business grows and develops, so does Chalco.Net


Our purpose is to design solutions that enhance people, improve processes and results of organisations and create win-win collaborations throughout the value chain.

Some brands that have already partnered with us






And there is still much to discover.
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