At every level in an organization, there is a direct relationship between the digital content connected with products and company performance.
People often think that digital transformation and the digitizing of assets and information connected with products serve the sole purpose of digital projects like e-commerce or web marketing. In reality, they can positively influence several aspects of an organization and provide a fundamental means for improving processes connected with product promotion and sales.
The Product Digital Identity
Digital Transformation touches on various parts of an organization that need to access at varying levels of detail the Product Digital Identity, i.e. images, videos, text, translations, properties, information and editorial content that define the product and serve to present it to the market.
When a company creates the digital version of its products, it increases its ability to produce, manage and distribute digital content to where and how it is needed and in the format required by the various channels. As a consequence, the company increases its ability to seize business opportunities that arise from digitization. Far from complicating other processes, this effort eliminates inefficiencies and redundancies in materials, accelerates flow and reduces the consumption of resources.
In order to create the “digital avatar” of a product, what is needed is an application that treats the whole company as one system and that interacts with the right people in the company to collect all the digital content as it is produced into one product card, independently of any future use. In this way, various people in the organization will be able to access the Digital Identity of a product and its content whenever it is required for their specific activities.
Starting from an analysis of company processes, Hyphen-Italia designs technological solutions that optimize and support those operations that contribute towards creating the Digital ID of products in every phase of their life-cycle. In the process of product digitization, photography plays a role of crucial importance.
Follow us to find out more about the new role of product photography in Digital Transformation!