Increasing the productivity of the photographic process IKONIC is a retail fashion business that owns four Coltorti brand boutiques in the Marches region, one in Pescara (Abruzzo region) and one in the USA in Miami Beach. They also have an e-commerce site for online sales. Ikonic sells clothing [...]
As part of the continuous improvement of our Chalco Media Management platform, we have released a new and more complete tool for interactive monitoring of Media and Communication omnichannel activities (press, digital ATL, BTL, OOH, POP, Trade, etc.). When it comes to designing and implementing [...]
For some time now we hear the terms digitisation, multi-platform and digital disruption used, but what are we talking about exactly? The advent of digital has radically changed the models of business of organisations. The channels of communications have grown, and consumer habits and expectations [...]
On the 10th and 11th of May we took part in the Netcomm Forum, Italy’s main event dedicated to B2B and B2C e-commerce and digital transformation. Roberto Liscia, Netcomm President, presented the state of play and trends of electronic commerce to the large audience in attendance. E-commerce is [...]
Recently, there has been an increase in private label products among retailers. It reinforces the image of the brand, creates loyalty among consumers, and now represents a large share of in-store revenue. Private Label: When the supermarket becomes manufacturer Creating, producing, and managing the [...]
With increased dietary intolerances, allergies, and healthy eating trends, the need for complete ingredients, nutrition, and provenance information about food has evolved and increased. In addition, legal requirements also provide for clear ingredients and allergen lists. These are obligations that [...]
The world of advertising is characterised by a high degree of complexity. The choice of media platforms and formats of communications and the number of players and competencies involved in the process of Media Management give way to a situation that is a challenge to manage and control. A universe [...]
The digital revolution is forcing businesses to rethink the ways in which they communicate internally and externally. There is no doubt, for example, that digital has increased the need to create and share targeted and updated messaging and that it requires the involvement of new roles and [...]
In store promotional materials look simple enough: price tags, signage, displays, crowners, aisle fins, etc. However, behind the scenes, an often arduous process of coordination involving many roles, departments, organisations and digital assets has taken place. The challenge in managing [...]
The digital revolution has brought a dramatic change in sales and communications of pretty much all products and services. Consumers are looking for the perfect purchase using an ever-increasing number of alternative channels and platforms, some that even a few years ago were considered niche or [...]