Alessio SaracenoCOO@Hyphen-Group (IT, UK, US) Recently one of my friends in London asked my opinion about the newest trend in immersive retail technology. Rather than focusing on the cool tech gadgets “in vogue” today, I thought it was a good idea to develop the following main points, [...]
The global context we live in is imposing on individual organizations the need to: Rapidly exploit new opportunities for synergies; consolidate their own ability to compete in the market; create new competitive advantage; deliver integrated services with added value. This is leading companies to [...]
As part of the continuous improvement of our Chalco Media Management platform, we have released a new and more complete tool for interactive monitoring of Media and Communication omnichannel activities (press, digital ATL, BTL, OOH, POP, Trade, etc.). When it comes to designing and implementing [...]
We are in the era of the image, in which everything is conveyed and valorised by the visual representation of a story or a product … The images remain more imprinted in our memory and also stimulate our imagination and desire. The images surround us and try to win our attention, playing on [...]
Following our expansion to the United Kingdom, and thanks to the support and trust of our clients, we are excited to announce our arrival in America! New offices in New York for the Hyphen-Group After Affi and London, the Hyphen-Group has opened a new office: this time in New York! Hyphen-US is [...]
The digital photo and video solution that integrates online with products and services – Hyphen Interactive Live Photos (HILP) Online shopping can never rival in-store experiences in one key way – interaction with the product. Photos and images are fundamental for creating a virtual experience [...]