As part of the continuous improvement of our Chalco Media Management platform, we have released a new and more complete tool for interactive monitoring of Media and Communication omnichannel activities (press, digital ATL, BTL, OOH, POP, Trade, etc.). When it comes to designing and implementing [...]
For some time now we hear the terms digitisation, multi-platform and digital disruption used, but what are we talking about exactly? The advent of digital has radically changed the models of business of organisations. The channels of communications have grown, and consumer habits and expectations [...]
On the 10th and 11th of May we took part in the Netcomm Forum, Italy’s main event dedicated to B2B and B2C e-commerce and digital transformation. Roberto Liscia, Netcomm President, presented the state of play and trends of electronic commerce to the large audience in attendance. E-commerce is [...]
The world of advertising is characterised by a high degree of complexity. The choice of media platforms and formats of communications and the number of players and competencies involved in the process of Media Management give way to a situation that is a challenge to manage and control. A universe [...]
The digital revolution is forcing businesses to rethink the ways in which they communicate internally and externally. There is no doubt, for example, that digital has increased the need to create and share targeted and updated messaging and that it requires the involvement of new roles and [...]
Hello! Welcome to Hyphen-UK’s Blog. This is a space where we welcome the exchange of ideas about the challenges and opportunities presented by the digital age for the way that products are brought to market. We will talk about many subjects of interest to people and businesses looking to grow and [...]