Alessio SaracenoCOO@Hyphen-Group (IT, UK, US) Recently one of my friends in London asked my opinion about the newest trend in immersive retail technology. Rather than focusing on the cool tech gadgets “in vogue” today, I thought it was a good idea to develop the following main points, [...]
In today’s market environment product photography is a critical business component for all companies selling products through a mix of digital channels.Being able to efficiently produce high quality, effective product images greatly boosts the chance of sales conversion. Consequently, nowadays [...]
The global context we live in is imposing on individual organizations the need to: Rapidly exploit new opportunities for synergies; consolidate their own ability to compete in the market; create new competitive advantage; deliver integrated services with added value. This is leading companies to [...]
We’ve already explained why creating the Product Digital Identity is a vital preliminary factor in creating a real Digital Transformation. Digital Identity means the digital version of a product that contains photos, videos, information and any other data that characterize a product and that can [...]
At every level in an organization, there is a direct relationship between the digital content connected with products and company performance. People often think that digital transformation and the digitizing of assets and information connected with products serve the sole purpose of digital [...]
Digital transformation is no longer an option. It is now the imperative for every business, large, medium or small. It has become the hot term leading Managers and Organisations to embrace this journey in order to remain competitive in a world that is moving faster towards digital. When it comes to [...]