MOBIUS GRID

The Most Advanced Grid Generator

A Versatile Grid System

Mobius Grid Generator allows you to deeply customize the grid layout. The possibilities are really unlimited… A dedicated reorder plugin was created in order to facilitate the element order/size in the grid.

  • 4 different sizes
  • 2 different styles for portfolio and blog
  • Adjustable gutter width
  • Grid layout and Masonry Layout
  • Horizontal/Vertical layout grid
  • Custom Number of element in the grid
  • Custom reorder of each element
  • One page setting for all elements
  • Ajax or pagination grid system
  • Ajustable aspect ratio of element
  • Touch device compatibility
  • Multi instance

Different Styles

HSL details photos

27/10/2015

 1

PhotoLab – HSL

06/10/2015

 4

Photo Shooting

19/04/2015

 8

HSL Swatches

19/04/2015

 4

PhotoLab

19/04/2014

 3

Custom Aspect Ratio

Success in the market using Product Marketing Master Data

15/03/2017
Hello! Welcome to Hyphen-UK’s Blog. This is a space where we welcome the exchange of ideas about the challenges and opportunities presented by the digital age for the way that products are brought to market. We will talk about many subjects of interest to people and businesses looking to grow and expand – so please follow us and watch this space! In this first short blog we are talking about a fundamental piece of data management for market differentiation, penetration, and success – Product Marketing Master Data. What exactly is Product Market Master Data? We all know how difficult it can be to get all departments to ‘sing form the same hymn sheet’. Often, the creation, filing, codification, and research of product information creates redundancies, duplications, and inefficiencies which are inevitably a waste of resources. In this digital age, we have to accompany every stage of the product process with a series of text, visual information and content which add value and differentiate our offer from those of our competitors. The use of Product Marketing Master Data allows the business to gather all the technical, commercial and marketing elements that constitute the Digital Identity of a product in one place. It allows for all the content related to a product to be consistent and adapted to every context. For example, any department or role can access the same information – text, visual, video, whatever – and select elements and agreed branding to bring the product to a new audience or channel. Organising the information coherently also helps determine the product’s ability to differentiate itself and succeed in the market. Hyphen-Italia works with its partners to build the Digital Identity of its products, analysing the existing situation and designing a future-proof plan within which all the processes are structured in order to increase commercial efficiency and market penetration. Do you want to learn more about working with Master Data or share your point of view? We look forward to hearing from you! Contact us by filling in a form or write to as at info@hyphen-uk.com to arrange an appointment.

How the Product Digital Identity can improve the performance of your company

15/02/2018
At every level in an organization, there is a direct relationship between the digital content connected with products and company performance. People often think that digital transformation and the digitizing of assets and information connected with products serve the sole purpose of digital projects like e-commerce or web marketing. In reality, they can positively influence several aspects of an organization and provide a fundamental means for improving processes connected with product promotion and sales. The Product Digital Identity Digital Transformation touches on various parts of an organization that need to access at varying levels of detail the Product Digital Identity, i.e. images, videos, text, translations, properties, information and editorial content that define the product and serve to present it to the market. When a company creates the digital version of its products, it increases its ability to produce, manage and distribute digital content to where and how it is needed and in the format required by the various channels. As a consequence, the company increases its ability to seize business opportunities that arise from digitization. Far from complicating other processes, this effort eliminates inefficiencies and redundancies in materials, accelerates flow and reduces the consumption of resources. In order to create the “digital avatar” of a product, what is needed is an application that treats the whole company as one system and that interacts with the right people in the company to collect all the digital content as it is produced into one product card, independently of any future use. In this way, various people in the organization will be able to access the Digital Identity of a product and its content whenever it is required for their specific activities. Starting from an analysis of company processes, Hyphen-Italia designs technological solutions that optimize and support those operations that contribute towards creating the Digital ID of products in every phase of their life-cycle. In the process of product digitization, photography plays a role of crucial importance. Follow us to find out more about the new role of product photography in Digital Transformation! About Hyphen-UK We work with businesses on the road to digitisation. We are convinced that technology is a necessary but insufficient tool to create real value for customers. Our work is born from the analysis of the current state of the organisation and the resulting strategic framework that outlines a path for bespoke change management which focuses on improving procedures and processes that feed its communications, promotions, and multi-channel sales. Finally, we identify and develop software best suited to the specific needs of the client and the market of operation. To learn more about our approach and solutions, contact us via this form or write us an email at info@hyphen-uk.com. We are looking forward to meeting you!

Hyphen-UK @ Richmond Digital Marketing Forum 2018

08/02/2018
In March the 8th Hyphen-UK will participate in the Richmond Digital Marketing Forum, which will be held at the prestigious Grove Hotel in Hertfordshire. Richmond Events are the pioneers of one-to-one, pre-scheduled business forums which match buyers and sellers to generate new business, learn from each other and network. The Richmond Digital Marketing Forum will bring together more than 50 industry-leading service providers with more than 100 Digital Managers, including Digital Marketing Manager, E-Commerce Manager, Social Media Manager, Head of Digital Acquisition, Digital Acceleration Manager. Already chosen by many major brands in the Fashion, Luxury, Industry and Retail sectors, our HSL and Chalco.net products allow you to manage all production processes of communication materials more efficiently and effectively starting from the construction of the Digital Identity of the Brand and Product, including images, copy, translations, data, metadata. Our solutions are equipped with workflows and services able to recall, manage, adapt and distribute the Master Data Product Marketing on all applications and different online communication and sales platforms. On this occasion we will be happy to talk to you in depth about Chalco.Net’s solutions for the creation and management of digital marketing projects, including services for the optimization, adaptation and dynamic customization of digital banners; platforms to support Media Planning and Management; portals for the production and distribution of POS materials and creation, management and supply of E-commerce product content. Are you going to these events? As we would be delighted to meet you! For more information on our solutions, you can also contact us by writing to info@hyphen-uk.com. About Hyphen-UK We work with businesses on the road to digitisation. We are convinced that technology is a necessary but insufficient tool to create real value for customers. Our work is born from the analysis of the current state of the organisation and the resulting strategic framework that outlines a path for bespoke change management which focuses on improving procedures and processes that feed its communications, promotions, and multi-channel sales. Finally, we identify and develop software best suited to the specific needs of the client and the market of operation. To learn more about our approach and solutions, contact us via this form or write us an email at info@hyphen-uk.com. We are looking forward to meeting you!

2018 Events – the Hyphen Group teams up with Richmond in 10 worldwide events

31/01/2018
The productive partnership between the Hyphen Group and the Richmond organization grows ever stronger. We’ve been regularly participating in the Italian events for several years and this year we’ve decided to include the two other countries in our group, Hyphen-UK and our brand-new Hyphen-US, so we can broaden and increase the number of events in which we are taking part. Richmond has been active in organizing B2B events for over 20 years. They create a meeting point for suppliers and potential customers through a pre-arranged schedule based on the interests declared by participants. The format includes one-on-one meetings, speakers and networking sessions so that Senior Managers and decision makers from top companies in all sectors (Delegates) can meet with suppliers of services (Exhibitors) with the aim of increasing their understanding of the market, building their professional network, initiating positive collaborations and bringing together the experience and needs of the Delegates with the ideas and solutions provided by Exhibitors. Being part of Richmond events gives us the opportunity to reaffirm our presence in the Italian market and, as Hyphen-Group, to bring to the world our two decades of experience and our approach to digital transformation. Hyphen has become a multinational so that we can address the specific needs of the market and countries we operate in with the same Hyphen values, vision, method and solutions, never compromising on the rigour and depth of our approach to digitization that is still too often approached superficially. The Hyphen-Italia dates are: 17 May – Marketing Forum @ Artimino 29 May – Retail Business Forum @ Gubbio 20 September – Ecommerce Forum @ Rimini 12 November – IT Director Forum @ Rimini The Hyphen-UK dates are: 8 March – Digital Marketing Forum @ Hertfordshire 24 April – Retail Forum @ Birmingham 8 October – IT Director Forum @ Hertfordshire 21 November – Marketing Forum @ Hertfordshire The Hyphen-US dates are: 3 June – Marketing Forum @ Ponte Vedra, Florida 1 November – CIO Forum @New York Are you going to these events? As we would be delighted to meet you! About Hyphen-UK We work with businesses on the road to digitisation. We are convinced that technology is a necessary but insufficient tool to create real value for customers. Our work is born from the analysis of the current state of the organisation and the resulting strategic framework that outlines a path for bespoke change management which focuses on improving procedures and processes that feed its communications, promotions, and multi-channel sales. Finally, we identify and develop software best suited to the specific needs of the client and the market of operation. To learn more about our approach and solutions, contact us via this form or write us an email at info@hyphen-uk.com. We are looking forward to meeting you!

What digital transformation really means

22/01/2018
Digital transformation is no longer an option. It is now the imperative for every business, large, medium or small. It has become the hot term leading Managers and Organisations to embrace this journey in order to remain competitive in a world that is moving faster towards digital. When it comes to action, however, it often becomes evident that many leaders and sponsors of the digital transformation of their company have not yet made clear what this really means. It’s not just about adopting new technologies or moving to the cloud. Digital transformation is, first of all, a change in the corporate culture and the way of conceiving the functioning of the organisation. What is Digital Transformation Digital Transformation is about more than digital products and services; it’s also about the processes that create, enable, manage, and deliver them. The real meaning of transformation lies in the capability of an organisation to make processes and underlying technologies adaptable to the new game’s rules. It implies a profound re-thinking of organisations, starting from the processes and information flows, to business models to fully grasp the opportunities offered by new technologies and new media and communication channels. A radical change that impacts the entire organisation and can only be tackled through a systemic approach, a rigorous method and appropriate application tools, with a short and long-term strategy in mind, made up of small intermediate steps to achieve full digitalisation of the company without stumbling. For example, getting the best e-commerce or landing on the most popular marketplaces does not automatically mean selling more and improving performance … Without analysing how your company operates and without redesigning business processes, you will probably end up missing the most of the full potential of these extraordinary resources. The essence of Digital Transformation: new synergies between the Product Supply Chain and the Content Supply Chain So what does it really mean to digitise your organisation? In Hyphen-UK we believe that it is not possible to achieve a real Digital Transformation without starting from the digital contents of product and brand since they represent the fuel that feeds the transformation process. Today the creation of digital product and brand content is typically entrusted to the actors belonging to the Digital Supply Chain, ie all those involved in the design, production and distribution of editorial communication materials for promotional or omnichannel sales. In reality, they are not the only repositories of assets, data and information related to a product. Indeed, they are often called on time-consuming research within their organisation to find product content born months before, in the early stages of the life of the product. For this reason, having quickly and easily accessible digital contents of products and brands – thus laying the foundations for the digitalisation of the company – requires a deep integration between all the roles that are part of the organisation, whether they are part of the Digital Content Supply Chain or they belong to the Product Supply Chain. In reality, the contribution

HILP SA: the Set that will change your thinking about photography

11/12/2017
We are in the era of the image, in which everything is conveyed and valorised by the visual representation of a story or a product … The images remain more imprinted in our memory and also stimulate our imagination and desire. The images surround us and try to win our attention, playing on visual stimuli that attract us or intrigue us. Even companies are no exception and today more than ever they need quality photographs to be used for their omni-channel communication, promotion and sales strategies. Therefore, governing the shooting process has become one of the factors determining the business performance of organisations. However, often the ability to produce images of 100% of its catalog of products photographed in high quality and suitable for the individual media or channel, both for B2C and B2B markets, seems almost an unrealisable dream! A new set for the industrialised management of product photography Tight deadlines, product logistics, production costs, format variability and number of distribution channels are complex elements to be managed effectively. Where traditional shooting processes are not able to meet the new omni-channel needs, HSL HILP SA is the solution that allows you to satisfy your desire for style and image quality without sacrificing the need for high efficiency in terms of productivity, costs and time-to-market. You got it right: it’s been just over a year since we introduced HILP for the first time and it’s already time to talk about the new SA version, completely renewed. HSL HILP SA is the result of over 13 years of research and development of automated photo sets. The seamless search for the best materials and the know-how gained in technology and workflow allowed us to create a highly innovative system. HILP SA is the Photo Digital Studio that enables you to take product photos in an industrialised manner and in complete autonomy, saving time and money, without sacrificing the quality of a professional image! It combines an innovative calibrated lighting system certified for professional photographic uses and a management console. The workstation has been designed to allow the use of the set even to people without specific skills in product photography thanks to the provision of a series of functionalities and integrated workflows that facilitate its use, also allowing a high return in automatic post-production of images. Automatic bleaching, centring and adaptation flows in real time make product photos immediately available to be used on any media or channel. Just a click and you can immediately use your product images, for a fast and quality communication that leaves its mark. Innovative formats to make the experience with your product unique. HILP SA takes to its maximum expression the effort of HSL to make the efficiency of the process coexist with creativity and image quality. A session of only a few seconds is enough to allow the HILP SA system to generate not only static images but also innovative interactive formats with very high performance in terms of communication and positioning on search engines

Hyphen- makes landfall in America with Hyphen-US

17/07/2017
Following our expansion to the United Kingdom, and thanks to the support and trust of our clients, we are excited to announce our arrival in America! New offices in New York for the Hyphen-Group After Affi and London, the Hyphen-Group has opened a new office: this time in New York! Hyphen-US is born as part of an ambitious project of growth and evolution that aims to take overseas our vision, our approach to tech, and our software solutions developed over the years, competing at global level with market leaders. The new office of Hyphen-US will be a commercial base for the activities of Hyphen-. Hyphen-Italia will continue to house the entire R&D and Production staff who coordinate product development and offer support to specialist teams based in the various territories. Change and Innovation: the Hyphen- project From 1998 the Hyphen- group has focused on providing support for business and product marketing and communications activities through consulting services and its IT platform, Chalco.Net. The Hyphen- market proposition consists in providing solutions for the primary challenges of communications, promotions, and multichannel sales in a timely way. Chalco.Net is the modular platform for the construction of the corporate Digital Supply Chain. It allows the integrated management of digital assets in every moment of the product life cycle, from its conception and production to the contact with suppliers and external partners. It provides an operating environment that ensures collaboration and guides the communications between the different stakeholders involved in the production of assets, information, and digital content. The software is only one part of change management that brings a real transformation to the business, Hyphen- also accompanies organizations throughout the process of digitization by providing consulting services that redraw competitive processes. The value of the solution is confirmed by the satisfaction of our clients in all sectors in which we operate: from famous and luxury fashion brands to large-scale distribution, from industry to communications agencies. Almost 20 years since the birth of Hyphen-Italia, the opening of the new offices in New York is another step in our mission to bring an innovative solution to support digital transformation – one that makes the editorial process for creating marketing communications more efficient, greatly improving our clients’ ability to compete.